Privacy Policy

This is the privacy policy for this website. Please refer to privacy statements on every correspondence sent by YP on behalf of its clients as these often reflect each client’s privacy policy, which may be different.

E-mail Address Collection – For many of our clients, collecting e-mail addresses is a culture shift. YP has the expertise to help you increase e-mail collection to include, in most cases, well over 50% of your customer base. Statistics indicate that over 90% of individuals at the work place access e-mail everyday and nationally, over 70% access at home.

Double ‘Opt-in’ Permission – Concerns about privacy and spamming prevent many businesses from using this powerful communications tool. Just because you have an e-mail doesn’t mean customers want e-mails. Clients are shown how to ask each customer to participate. YP maintains a ‘double opt-in’ policy for e-mails it is asked to use on behalf of clients. This means that when you receive an e-mail sent through YP systems, the origin of the list is confirmed as client owned and each person is asked to confirm their desire to receive it and future correspondence by confirming their e-mail address.

It is to our benefit to protect and honor any exchange of information especially since we often collect confidential and sensitive feedback on behalf of clients. In addition to privacy issues, YP is constantly helping clients review and maintain both technology and third party relationships where data security is at risk.

Your Perceptions is committed to protecting your privacy. To better protect your privacy we provide this notice explaining our online information practices. To make this notice easy to find, we make it available on our homepage.


Collection of Personal Information

First and foremost, we will not sell, share, trade or otherwise use any information you provide unless you expressly provide permission for such use. Your Perceptions collects this information to improve our service and to help us determine your individual needs so we may serve you better individually as well as collectively.

At any time, you may opt-out and we make it very easy. With each e-mail or correspondence you receive, access to your own profile (or data that we are using to profile your needs) is provided. You can see and change your own profile at any time, including opting-out if we are not meeting your needs or honoring our commitment to you.
Use and Disclosure of Personal Information

Your Perceptions may use or disclose personal information for a number of purposes, including:

* compiling aggregate statistics of the use of the website
* developing, maintaining and administering the website
* following up on comments and other messages that you submit to Your Perceptions through the web site
* direct marketing and promotional efforts by or on behalf of Your Perceptions and its affiliates
* contacting and recruiting individuals who submit resumes through the web site.

You do not need to give us any personal information just to use the Your Perceptions web site.
Correcting, Updating and Removing Personal Information: If a user’s personal information changes or is incorrect, the user may correct, update or remove the personal information by:

* sending an e-mail request to
* sending postal mail to:

Attn: Privacy Officer
Your Perceptions Inc.
PO Box 20551
Boulder, CO 80308

Data Security and Integrity

Your Perceptions has put in place certain technological and procedural security functions in order to protect your personal information from loss, misuse, alteration or destruction. In addition, Your Perceptions will use reasonable efforts to remove your personal information when it is no longer required for the purposes set forth above. However, Your Perceptions cannot guarantee that such loss, misuse, alteration, destruction or retention will never occur, and makes no representations to this effect.
Third Party Web Sites – The Your Perceptions web site may provide links to third party web sites. Your Perceptions does not make any representations or warranties with respect to such third party web sites. You should be aware the owners and operators of such third party web sites might collect, use or transfer personal information under different terms and conditions than Your Perceptions. Upon linking to a third party web site, you should inform yourself of the privacy policies of such third party web sites.