About Us

About Us

Your Perceptions, or YP, has a 25 year history of combining dedicated and experienced people, innovative technology and proven marketing strategies to grow sales and assure customer satisfaction.

YP is based in Boulder, Colorado.

Founded in 1989, the company started with the invention of never before available electronic portable point of service survey technology called the Point of View Survey System (POVSS). The idea was to replace the limitations and time-consuming procedures required for customer surveys. Even now, although computers, PDA’s, and touch screens are sometimes used for this purpose, they were not solely designed as a proven, reliable, safe and user-friendly method of data collection and reporting.

In 1997, Your Perceptions expanded services beyond production and sales of the portable survey units into the creation of websites, databases, analytics and e-communications. The evolution occurred because our clients wanted to use the customer feedback they were receiving to enhance communication back to the customer, while developing online marketing strategies to improve sales.

YP today offers a full range of online services helping clients to:

  • Design, build and maintain new websites, and re-purpose existing ones, based on customer usage and feedback
  • Access their online content to change it using established Open source Content Management Systems (CMS)
  • Use analytics to measure the ROI of all online technology investments
  • Effectively communicate to customers using one unified smart application called Rockit to email, SMS, post to social media, deliver phone messages
  • Preserve and track valuable customer habits and trends and respond to them using CRM, data management and online dashboard reporting