About Us

About Us

Your Perceptions, or YP, has a 25 year history of combining dedicated and experienced people, innovative technology and proven marketing strategies to grow sales and assure customer satisfaction.

YP is based in Boulder, Colorado.

Founded in 1989, the company started with the invention of never before available electronic portable point of service survey technology called the Point of View Survey System (POVSS). The idea was to replace the limitations and time-consuming procedures required for customer surveys. Even now, although computers, PDA’s, and touch screens are sometimes used for this purpose, they were not solely designed as a proven, reliable, safe and user-friendly method of data collection and reporting.

In 1997, Your Perceptions expanded services beyond production and sales of the portable survey units into the creation of websites, databases, analytics and e-communications. The evolution occurred because our clients wanted to use the customer feedback they were receiving to enhance communication back to the customer, while developing online marketing strategies to improve sales.

YP today offers a full range of online services helping clients to:

  • Design, build and maintain new websites, and re-purpose existing ones, based on customer usage and feedback
  • Access their online content to change it using established Open source Content Management Systems (CMS)
  • Use analytics to measure the ROI of all online technology investments
  • Effectively communicate to customers using one unified smart application called Rockit to email, SMS, post to social media, deliver phone messages
  • Preserve and track valuable customer habits and trends and respond to them using CRM, data management and online dashboard reporting


Jim Zigarelli

James ZigarelliJim has been with YP since the company’s beginnings in 1989. Jim’s primary responsibilities are sales, creating and building the company’s image, expanding the company’s products and growing all market segments.

Throughout his career, spanning 36 years, Jim’s clients have included companies as diverse as The Atlanta Braves, Bill & Melinda Gates Foundation, Boulder Community Hospital, Celestial Seasonings Teas, Coors, and The John Elway Foundation. Prior to running YP, Jim owned a Colorado based Marketing Agency for 13 years called Jim Zigarelli & Associates.

He also produced tradeshows and special events as the owner of an Events Production Company associated with his Marketing Agency. Jim also has a public relations background, which included several years at one of the world’s premiere firms, Cohn-Wolfe, Atlanta, Georgia in the seventies after graduating from The Newhouse School of Communication at Syracuse University.


Monica Little
Director of Awesomeness/Glorified Babysitter

Monica LittleMonica has been a member of the Your Perceptions team since 2010 and works closely with our clients on various types of projects.

Her background and education in multimedia, websites and management give her the ability to effectively manage projects such as extensive multilingual surveys, website design and development, and social media marketing.

When she is not successfully achieving goals and being loved by all at YP, she enjoys spending time with her husband and 3 daughters, photography and cooking.